Branding

A brand customers recognise at a glance.

Your logo, your colours, your typeface and the way you talk. I bring them together into one whole, so your website, your van and your quotes look like they come from the same company.

A fixed price upfront, from €1,250 excl. VAT. All files in your name.

Your brand identity on one page

Primary colour
Secondary colour
Accent
Background
Aa
Heading and body typeface
Logo, colours and typeface, set down in a guide anyone can follow.
In plain language

Branding isn't a fancy word for a logo.

It's the reason someone calls you and not the business two streets away. Here's how I explain what you get.

What you hear elsewhere

We define your brand archetype and your positioning.

What I say

I put in one sentence why customers choose you, and build everything around it.

What you hear elsewhere

You receive a brand book with visual guidelines.

What I say

You get a guide that says which blue, which typeface and which photos belong to you. That way your printer and your intern do the same thing.

What you hear elsewhere

We ensure consistency across all touchpoints.

What I say

Your website, your van and your business card look like the same company.

Packages

Three fixed prices. You know upfront what you get.

Torn between two packages? In the first conversation I'll tell you honestly which one you need, even if it's the smallest.

Brand Start

For those starting out or without a proper logo yet.

from1.250euro excl. VAT

  • One-hour introduction
  • Three logo directions, one fully developed
  • Two feedback rounds
  • Colour palette and typeface
  • Logo in every format for print and web
  • Two-page style guide

Ready in 2 to 3 weeks

Brand Identity

Most popular

For businesses that want to come across the same way everywhere.

from2.450euro excl. VAT

  • Everything in Brand Start
  • Three applications of your choice: business card, email signature, quote template
  • Six social media templates you can edit yourself
  • Brand style guide of 12 to 15 pages
  • Three feedback rounds

Ready in 4 to 5 weeks

Brand and Positioning

For those who are growing, choosing a new name or starting over.

from4.450euro excl. VAT

  • Everything in Brand Identity
  • Half a day together on your positioning
  • Short conversations with two of your customers
  • An overview of your competitors in your market
  • How you write and speak, put down on paper
  • Five extra applications: van, workwear, signage
  • Brand book of about 25 pages

Ready in 6 to 8 weeks

All prices exclude VAT. After the final payment, all files and rights are yours, including the source files. Already have a logo that works? Then we'll look together at whether a refresh is enough.

Brand and website together

Your new brand identity, straight onto your new site.

One conversation, one plan and one schedule. Your website is built in the style we've just defined together, without anyone having to redraw anything.

Brand Identity package2.450
Standard website2.250
Separately4.700
Together in one project4.400
Euro, excl. VAT. Thirty days of aftercare after launch and the first year of website maintenance included.
How I work

Four steps. You approve every one.

01

Listen

What you sell, to whom, and what customers say about you today. I write down their words, not mine.

02

Directions

Three different proposals, each shown on your shopfront, your van and your website. You choose one.

03

Develop

The chosen proposal is finished: logo, colours, typeface and the applications in your package.

04

Hand over

You get all the files and the guide, plus an hour's explanation of how to work with them.

Questions

What people ask before they start.

I already have a logo. Does everything have to change?

Not necessarily. I often keep what customers already recognise and tighten up the rest. Whether a refresh is enough, you hear after the first conversation, with a price attached.

Who owns the logo afterwards?

You do, after the final payment. You get the source files, not just a PNG, so any printer or designer can work with them later.

What if I don't like any of the proposals?

Then you say so, and why. That's what the feedback rounds are for. Usually it isn't the drawing, but something that hadn't come up yet in the first conversation.

Should I protect my logo?

For a brand you want to grow with, it is advisable. I show you how to register it with the Benelux Office for Intellectual Property. You pay the official fees yourself.

Which package suits your business?

Tell me what you sell and to whom. You get honest advice, a fixed price and a schedule. You talk to Miguel, not to an account manager.

Call +32 484 57 52 70