{"id":2412,"date":"2026-10-03T22:25:06","date_gmt":"2026-10-03T20:25:06","guid":{"rendered":"https:\/\/miguelcruz.eu\/marketing\/"},"modified":"2026-10-03T22:25:06","modified_gmt":"2026-10-03T20:25:06","slug":"marketing","status":"publish","type":"page","link":"https:\/\/miguelcruz.eu\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2412\" class=\"elementor elementor-2412\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53340df e-con-boxed e-flex e-con e-parent\" data-id=\"53340df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-196187c e-con-full e-flex e-con e-parent\" data-id=\"196187c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fa63ff e-con-full e-flex e-con e-parent\" data-id=\"6fa63ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4147c1 elementor-widget elementor-widget-heading\" data-id=\"a4147c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Marketing<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dbfe69 elementor-widget elementor-widget-heading\" data-id=\"4dbfe69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Online marketing for small businesses<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75264bb elementor-widget elementor-widget-text-editor\" data-id=\"75264bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads, Meta ads and local search results. I start small, measure what comes back, and only put more budget behind what works.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b74320 e-con-full e-flex e-con e-parent\" data-id=\"2b74320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b83099d elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"b83099d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/miguelcruz.eu\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9dc8c elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"af9dc8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/miguelcruz.eu\/en\/cases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b285b8a elementor-widget elementor-widget-text-editor\" data-id=\"b285b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Month to month, with one month's notice. The ad accounts are in your name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58ed824 e-con-full e-flex e-con e-parent\" data-id=\"58ed824\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-088235c elementor-widget elementor-widget-heading\" data-id=\"088235c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In short<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f6456 elementor-widget elementor-widget-text-editor\" data-id=\"e8f6456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"margin:0;padding-left:0;list-style:none\"><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#F4B942;margin-top:9px\"><\/span><span>Start with a budget you won't miss if it disappoints<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#F4B942;margin-top:9px\"><\/span><span>One page of figures every month in plain language<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#F4B942;margin-top:9px\"><\/span><span>You see where every euro went<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#F4B942;margin-top:9px\"><\/span><span>You can stop at any time and keep all accounts<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d10a17 e-con-boxed e-flex e-con e-parent\" data-id=\"7d10a17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54c6589 e-con-full e-flex e-con e-parent\" data-id=\"54c6589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c467d3 elementor-widget elementor-widget-heading\" data-id=\"0c467d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Who it's for<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e65d4 elementor-widget elementor-widget-heading\" data-id=\"91e65d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When this makes sense<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-317a54e e-con-full e-flex e-con e-parent\" data-id=\"317a54e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ad73b1 e-con-full e-flex e-con e-parent\" data-id=\"9ad73b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e89195 elementor-widget elementor-widget-heading\" data-id=\"9e89195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You have boosted posts before<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7ee1a elementor-widget elementor-widget-text-editor\" data-id=\"1c7ee1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You spent money on Facebook or Instagram without ever knowing whether a customer came out of it. That isn't marketing, that's hoping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d975e e-con-full e-flex e-con e-parent\" data-id=\"26d975e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abdf012 elementor-widget elementor-widget-heading\" data-id=\"abdf012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You have quiet periods<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a037855 elementor-widget elementor-widget-text-editor\" data-id=\"a037855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some days or months are full and others stay empty. Ads aimed at those quiet moments fill them faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36b4fc3 e-con-full e-flex e-con e-parent\" data-id=\"36b4fc3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-645e772 elementor-widget elementor-widget-heading\" data-id=\"645e772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You want to grow without gambling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db1eb62 elementor-widget elementor-widget-text-editor\" data-id=\"db1eb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You are ready to spend something every month, but you want to see it come back before you put more behind it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7268992 e-con-boxed e-flex e-con e-parent\" data-id=\"7268992\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50e5ac1 e-con-full e-flex e-con e-parent\" data-id=\"50e5ac1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a70ab4d e-con-full e-flex e-con e-parent\" data-id=\"a70ab4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad857b elementor-widget elementor-widget-heading\" data-id=\"1ad857b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What you get<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4729cf elementor-widget elementor-widget-heading\" data-id=\"e4729cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I do for you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b2337 elementor-widget elementor-widget-text-editor\" data-id=\"53b2337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What you need depends on what you sell. This is what we choose from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2375996 e-con-full e-flex e-con e-parent\" data-id=\"2375996\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1925dc5 elementor-widget elementor-widget-text-editor\" data-id=\"1925dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"margin:0;padding-left:0;list-style:none\"><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Google Search ads for the jobs you really want more of<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Meta ads for offers that need an image to work<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Local search results in the towns and cities where you work<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Your Google Business Profile completed and kept active<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>A separate page per campaign, built around one action<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Collecting reviews without you having to chase anyone<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>Tracking that counts enquiries, not clicks<\/span><\/li><li style=\"display:flex;gap:12px;margin-bottom:10px\"><span style=\"flex:0 0 auto;width:8px;height:8px;border-radius:999px;background:#3949AB;margin-top:9px\"><\/span><span>A one-page report every month, with what we're changing<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e559c2b e-con-boxed e-flex e-con e-parent\" data-id=\"e559c2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-410289e e-con-full e-flex e-con e-parent\" data-id=\"410289e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c76b54 elementor-widget elementor-widget-heading\" data-id=\"0c76b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How it works<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0167a04 elementor-widget elementor-widget-heading\" data-id=\"0167a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How I run a month<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0705760 e-con-full e-flex e-con e-parent\" data-id=\"0705760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cfa98ab e-con-full e-flex e-con e-parent\" data-id=\"cfa98ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b810222 elementor-widget elementor-widget-text-editor\" data-id=\"b810222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\"><span style=\"display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:999px;background:#3949AB;color:#fff;font-weight:600;font-size:14px\">01<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef74452 elementor-widget elementor-widget-heading\" data-id=\"ef74452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Startpunt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed7cd3 elementor-widget elementor-widget-text-editor\" data-id=\"0ed7cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First I look at what comes in now and where from. Without that number you will not know later whether anything worked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd30a36 e-con-full e-flex e-con e-parent\" data-id=\"cd30a36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b5695 elementor-widget elementor-widget-text-editor\" data-id=\"94b5695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\"><span style=\"display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:999px;background:#3949AB;color:#fff;font-weight:600;font-size:14px\">02<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07399c1 elementor-widget elementor-widget-heading\" data-id=\"07399c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set-up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a631b elementor-widget elementor-widget-text-editor\" data-id=\"53a631b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I set up the campaigns, the page people land on and the measurement together. Advertising to a page that does not convince is throwing money away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-513ef3b e-con-full e-flex e-con e-parent\" data-id=\"513ef3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7222c elementor-widget elementor-widget-text-editor\" data-id=\"7f7222c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin:0\"><span style=\"display:inline-flex;align-items:center;justify-content:center;width:40px;height:40px;border-radius:999px;background:#3949AB;color:#fff;font-weight:600;font-size:14px\">03<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50074d3 elementor-widget elementor-widget-heading\" data-id=\"50074d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adjust<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ca56b elementor-widget elementor-widget-text-editor\" data-id=\"79ca56b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every month we drop what doesn't work and put more behind what does. That's where most of the time goes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-633a847 e-con-boxed e-flex e-con e-parent\" data-id=\"633a847\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2154e90 e-con-full e-flex e-con e-parent\" data-id=\"2154e90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9688160 elementor-widget elementor-widget-heading\" data-id=\"9688160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Questions<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb2b2c elementor-widget elementor-widget-heading\" data-id=\"fcb2b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What clients usually ask about this.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a683c15 e-con-full e-flex e-con e-parent\" data-id=\"a683c15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0b08bb1 e-con-full e-flex e-con e-parent\" data-id=\"0b08bb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29cb769 elementor-widget elementor-widget-heading\" data-id=\"29cb769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How much budget do I need?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9249168 elementor-widget elementor-widget-text-editor\" data-id=\"9249168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>That depends on your sector and your market. Together we set a starting amount low enough to learn without pain, and only increase it when the figures justify it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbcda97 e-con-full e-flex e-con e-parent\" data-id=\"fbcda97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07db4a elementor-widget elementor-widget-heading\" data-id=\"c07db4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is the ad budget included in the price?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f62c6 elementor-widget elementor-widget-text-editor\" data-id=\"64f62c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. You pay Google and Meta directly from your own account, so you always see what actually goes out. My fee is separate from that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01e6223 e-con-full e-flex e-con e-parent\" data-id=\"01e6223\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00c2b31 e-con-full e-flex e-con e-parent\" data-id=\"00c2b31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863885e elementor-widget elementor-widget-heading\" data-id=\"863885e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How soon will I see results?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3464a elementor-widget elementor-widget-text-editor\" data-id=\"df3464a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First enquiries often within a few weeks, a reliable picture after two to three months. Anyone who promises faster is guessing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3750a6d e-con-full e-flex e-con e-parent\" data-id=\"3750a6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a61a81b elementor-widget elementor-widget-heading\" data-id=\"a61a81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do I have to commit for a year?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55feb70 elementor-widget elementor-widget-text-editor\" data-id=\"55feb70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. Month to month with one month's notice, on both sides.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54fa895 e-con-boxed e-flex e-con e-parent\" data-id=\"54fa895\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83c4222 e-con-full e-flex e-con e-parent\" data-id=\"83c4222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af3f3b elementor-widget elementor-widget-heading\" data-id=\"0af3f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to know whether advertising pays off for you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5017259 elementor-widget elementor-widget-text-editor\" data-id=\"5017259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align:center;max-width:62ch;margin:0 auto\">Tell me what you sell and what a customer is worth to you on average. With that I can judge fairly quickly whether ads make sense for you, or whether your money is better spent elsewhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ba5611 e-con-full e-flex e-con e-parent\" data-id=\"6ba5611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb1874 elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"6fb1874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/miguelcruz.eu\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4dc73 elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0a4dc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/miguelcruz.eu\/en\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2412","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online marketing en Google Ads voor KMO&#039;s | Miguel Cruz<\/title>\n<meta name=\"description\" content=\"Google Ads, Meta ads en lokale zoekresultaten voor kleine zaken in de Kempen. Klein starten, meten, en budget zetten achter wat werkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miguelcruz.eu\/en\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing en Google Ads voor KMO&#039;s | Miguel Cruz\" \/>\n<meta property=\"og:description\" content=\"Google Ads, Meta ads en lokale zoekresultaten voor kleine zaken in de Kempen. Klein starten, meten, en budget zetten achter wat werkt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miguelcruz.eu\/en\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Miguel Cruz\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miguelcruz.eu\/wp-content\/uploads\/2026\/10\/miguel-cruz-deelafbeelding.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/miguelcruz.eu\\\/marketing\\\/\",\"name\":\"Online marketing en Google Ads voor KMO's | Miguel Cruz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#website\"},\"datePublished\":\"2026-10-03T20:25:06+00:00\",\"description\":\"Google Ads, Meta ads en lokale zoekresultaten voor kleine zaken in de Kempen. Klein starten, meten, en budget zetten achter wat werkt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/miguelcruz.eu\\\/marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/miguelcruz.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#website\",\"url\":\"https:\\\/\\\/miguelcruz.eu\\\/\",\"name\":\"Miguel Cruz\",\"description\":\"Webdesign en marketing voor KMO&#039;s in de Kempen\",\"publisher\":{\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/miguelcruz.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#organization\",\"name\":\"Miguel Cruz\",\"url\":\"https:\\\/\\\/miguelcruz.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/miguelcruz.eu\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/miguelcruz.eu\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/logo.svg\",\"width\":52,\"height\":23,\"caption\":\"Miguel Cruz\"},\"image\":{\"@id\":\"https:\\\/\\\/miguelcruz.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"description\":\"A one-person studio in Weelde, Belgium, run by Miguel Cruz, who has been building websites for more than twenty years and does the work himself. 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